Google AdWords SEM- A Complete Guide
So, you are familiar with Google and use it daily for your personal and work related usage. But do you know how Google Ads work? AdWords is Google’s advertising system that allows advertisers to bid on certain keywords and clickable ads appear in Google’s search results as per the presets selected by them. Advertisers pay Google for these clicks and they get visits on their landing pages which eventually may turn into profitable conversions. As a top 360 degree digital marketing agency, EvolutionCo we will be directing you through the various aspects of Google AdWords SEM with this. By the end of this guide you will learn the basics of SEM and how to be keen to use it for expanding your business’s qualitative outreach.
Building A Campaign
An AdWords campaign is usually composed of several ad groups. Each ad group serves different ad texts based on the type of keyword a user may type into Google’s search engine. Common ad campaign groupings include geography, device segmentation, and product type. For example, A furniture store selling chairs and tables can choose to have different ad campaigns for each of its products.
What Are The Campaign Types
The campaign type determines where customers will be able to see your ads and go for it, but you can make this more specific or customized by targeting your ads. You can hire the best digital marketing agency services to learn more about targeting your ads and begin campaigns for your product or brand. The different campaign types include:
- Search campaign
- Display campaign
- Shopping campaign
- Video campaign
- App campaign
How Search Campaign Works
One of the majorly used campaigns of Google, search campaigns allow you to place ads across Google’s vast network of search results. You can utilise Google ad copy best practices and show ads to the target audience who are actively searching for your products and services online. It increases targeting and is highly effective as people are already searching for relevant products and services. The search campaigns are also very convenient to set up. Here is a best example of an end to end campaign we did for the men grooming brand ROX.
What Do Display Ads Do
Google display network shows ads to the targeted audience, the display ads when they visit a website or checkout a YouTube video or using any app or the gmail account. The search network reaches out to people who are online for some specific needs and the display network helps you capture his or her attention to speed up the buying cycle. You can plan a Google ads strategy to display your ads for developing priority of purchase or you can also use it to set reminders for people who previously visited your site or app.
Insight On Shopping Campaigns
Being one of the best digital marketing agencies in India we can teach you how to create Google ads campaigns and take it from us that shopping campaigns are ideal for retailers, resellers and e-com organizations. You can use shopping campaigns to promote your products. The leads generated from these campaigns are more verified than Facebook ads and you can expect footfall on your website as well as the physical store. In comparison to a text ad, shopping ads show users a photo of your product, plus a title, price, store name, and more. This builds a better form of trust in potential customers and chances of conversion go up for sure. See how we promoted the oral care brand Special here.
Vouch For Video Campaigns
As the name suggests, video campaigns let you show video ads, and we are certain that you have been seeing them a lot lately while streaming video content on YouTube and across the display network. When you promote your products with video ads, you have a better edge on grasping people’s interest and get more sales and build awareness leading to word of mouth promotion. YouTube is very popular among the masses and you can start your video strategy here.
Apply The App Campaigns
If you have developed an app and are looking forward to more app downloads and increase your revenue, you can go for app campaigns. You can easily promote your app across the vast platforms of Google such as Search, Google Play, YouTube, Discover on Google Search, and the Google Display Network.
What Is Quality Score
Now what is a quality score in Google AdWords? A quality score is the rating system from Google that tells you about t
he quality and relevancy of the keywords you are using for your campaigns. Having a lower quality score means you have more optimizations to do. We are offering the best digital marketing agency services in India and below are the few tried and tested way that we recommend to increase quality score:
1. How relevant keywords are to your ad group
2. Click Through Rate (CTR)
3. Relevance of text in your ad
4. The quality of your landing page
5. User experience
6. Your historical performance
All these factors can work in your favor if you know how to optimise them for your benefit.
So Does Google Ads Work For All
We have seen in the different scenarios above that telling you how to make the best use of Google AdWords. It is very effective and businesses from all sectors like retail, logistics, food & beverage, service industry are getting good responses from it. The major game is to have keywords that work for you, content that connects and a logical Click Through Rate (CTR). You can do some trial runs in the beginning by selecting multiple ad buckets to see what is working for you and what is not.
To learn more about how to maximize the impact of your SEO, Google AdWords and Facebook Ads campaigns, reach out to our experts for the right mix!
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