Influencer Marketing 101 to Ace 2021
Wondering what is in for Influencer Marketing in the year 2021? From everything we have been witnessing all 360 degree marketing agencies have been suggesting influencer marketing because they are going to fill our demands with innovative, creative and one — point strategy.
As a top social media agency in Mumbai, EvolutionCo suggests that if you want to see quick conversion from digital, opt for influencer marketing. Brands have often been suggested this route by GTM experts but ever wondered where it all started?
Ever wanted to know who was the world’s first influencer? Steve Jobs! Wrong, it was none other than our favourite Santa Claus. The brilliant idea was first conceptualized by the 130 year old brand Coca-Cola, who decided to humanize its products through influencer marketing and introduced Santa Claus in their “Me too” campaign during 1936.
Fast Forward to present day we see a wide variety of creative use of influencers by Marketers like us.
Be it launch, innovation or subject showcase, the creative ability to market anything from home has evolved and brought a huge impact in influencer marketing strategy.
Let’s break down this complex terminology and build a workable definition for easy brand adoption. While we are at it you can check out some of top influencer strategy here
What Are Influencers?
- Influencers are the ones who have the ability to pursue the audiences
- They may or may not have the knowledge of subject matter
- They share a conversational relationship with their followers
- Some consider them as experts others seek them for entertainment or to build aspiration
One common ground is they do affect the target audience’s purchase intent. Then how to synergise your business goals via influencer in demand?
Top Digital Marketing Agency In India Advices,
- Search for a distinct influencer that speaks your audience’s language
- What they prefer, how do they talk and how do they engage in a topic of conversation
- Subject matter knowledge plays a role in some cases as well
- Sync your customer experience expectations with the influencer’s unique capability
- Marketers believe that the audience for a particular brand is engaged and is motivated to make a purchase because of the variety of the influencers associated with a brand. Case in point Bom Clair, a beauty brand from Angola
While there can be a confusion between celebrities and influencers. It is very important to realize that influencer’s bring their own flair of marketing ideas on how to use the pre-existing relationship. One should not digress too far to lose out on the essence.
Promote without being Promotional
- Influencer marketing entertains consumers, solves problems and the content is relevant and believable
Influencers Boost Authority
- When an expert creates content involving your brand, it is a way for them to vouch for you
Influencers Improve SEO
- Content created by influencers gives you lot of mentions in the online space
Deal with any Negative Publicity
- An influencer can change the negative perception to a positive one, or at least help bring it back to neutral
Hashtags Improve Discoverability
- Search results display the most popular content using that hashtag first
Makes you a Content-Rich brand
- More consistent you are about posting quality content, the more consumers associate with your brand
Measuring Influencer marketing
Tracking influencer marketing strategy is difficult when compared to paid ads and seo efforts. 360 degree marketing agency have come up with tracking success like :
- Finding out how many people have watched an influencers video post
- Engagement of audience can also be calculated through these posts
- Assigning unique codes to influencers lets to see the conversion rate
- Track KPIs through specific links shared with the audience.
Planning Influencer marketing strategies for 2021
Forbes says, “2021 will require flexibility and a willingness to make fast-paced changes where necessary. We see plenty of opportunity ahead for influencer marketing if firms are willing to experiment, engage and be flexible”
It is predicted that by 2022 brands will be spending $15 billion on influencer marketing and will engage with a lot more Top social media agencies for the same.
Here’s a guide for you to plan your brand strategies, or better reach out to our experts to know more about what fits your vibe! Or even better share to brag your earned insights. Check out more of our work on our website.
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