UX Trends That Going To Lead The Way In 2021
It is imperative for any business to understand that User Experience is a vital part of marketing. A UX framework of any solution is not only a direct contributor to conversions and revenue, but also a key influence on formulating overall users sentiments towards a brand or a product. As a leading UX UI design agency, EvolutionCo and our expert team has compiled our top 2021 UX trends for you to keep your design skills ready. Let’s evolve your customer experience!
What Are The Trends
Trends can be summed as the reaction to a previous style. Did you know that trends are mostly cyclical? meaning across design industries, a trend is likely to return and become popular at some point, in some form. Here goes the UX latest trends that the best UX design agency in Mumbai follows and your team of designers can surely benefit out of it big time.
Trend 1: Inclusive Design
Have you been designing by keeping the users specific needs in mind?. Inclusive design is a design methodology that enables and draws on the full range of human diversity. In 2021, it is advisable to optimize products, services or environments for a specific user. Click here to see how we have implemented the synchronization of inclusive design for our clients.
Trend 2: MotionSense Technology
When visuals are stronger than words. In 2021, according to our experts at EvolutionCo, UX design best practices, motions, animations and transitions should help designs engage with the users by:
Aiding navigation and usability
- Telling a compelling brand story
- Creating a more meaningful UX
Trend 3: The Rise of Product Ops
We picked this to bring a seamless experience between the research data and design solutions for the end user. In 2021, Product Ops can help to navigate that tricky space between the users, the product, and the business goals — eventually bringing a form of synergy amongst the teams. Here is a great example of ecommerce UX design best practices that we, the top UX agency followed for DHL using the same sensibility.
Trend 4: The UX Audit
Don’t miss out on doing thorough UX audits to see how your product has come off in terms of usability and user experience. Highly recommended by the experts at our end, a UX audit will help you identify design flaws and usability issues and maintain a steady design. To book an audit today click here.
Trend 5: Voice Technology
This has been one of the most anticipated changes and our experts have optimized our strategy in creating natural conversation during human-computer interaction by implementing Voice Technology in their projects. In 2021, we should make sure that the lines between genuine human interactions and smart assistants as tools don’t get blurred.
Trend 6: Storytelling
Stories help us share our thoughts with others. Stories are the proof of culture, history, and values that bring people together. You can see how EvolutionCo, one of the leading content marketing agencies chose the storytelling approach while making the user experience design process for Hindustan Coca Cola Beverages, a leading beverage manufacturing company in India. In 2021, working with brands to design products that actually tell a story opens up a relatively new niche.
Trend 7: UX Writing
Do you ask now what is that? Copy is a crucial part of the overall user experience and must be taken seriously to meet UX design principles and best practices. UX writing is all about enticing a user with the offerings while making it an interactable journey throughout. In 2021, we should ensure a product is designed with a clear and consistent content strategy in mind highlighted with “present tense + active voice”.
Trend 8: Device-Agnostic Experiences
UX designers should allow the freedom and flexibility, rather than limiting users to individual devices. Device-Agnostic Experiences allows users to flit easily from smartphone to laptop and back again. In 2021, there is a growing demand for the user journey that can pass through different touchpoints (smartphone, laptop, smart speaker, smart watch…) without any friction.
Trend 9: Meaningful Value
Make sure that your design approach is shifting towards meaning and narrative rather than emotion and sensation. Gestalt Theory — whole is greater than the sum of its parts. Solving a business problem with design helps relook at the company’s wellbeing. In 2021, social impact is gaining momentum in UX latest trends and what the company represents while doing its job is as important as the quality of the products or services they provide.
We have noticed that to follow the UX design best practices for 2021, you must offer a blended experience and build a wholesome experience for the user. Here is another example of how we blended the UX principles to create a great website for Tata Projects Limited- leading infrastructure development company in India. Study and utilize the minute details added in our checklist to liven up the experience for your visitors and end users.
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